Also known as: Approval flow, Content approval
A process where scheduled content is first reviewed and approved by the client (or an internal reviewer) before it is automatically published to social media.
For agencies, a formal approval workflow is essential: it prevents mistakes (wrong caption, off-brand tone, factual errors) and gives the client a sense of being in control. Without a workflow, feedback happens chaotically via WhatsApp, email or phone calls — which costs time and causes miscommunication.
A good approval workflow includes: a visual preview of how the post will look on the platform (Instagram frame, LinkedIn frame, etc.), one-click approval, the option to leave comments on each post, and automatic publishing as soon as approval comes in.
The agency schedules 10 posts for client X for the coming week. The client gets a notification, opens the portal, sees each post in an Instagram mockup, approves 8 of them, requests a change on post 3 ("can you add this tag?") and blocks post 7. The 9 approved posts go live automatically at their scheduled times.
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
A client portal is a secure online space where an agency's clients can view their content, reports, planning and communication in one place — usually branded with the agency's own identity.
White-label software is offered under another company's brand name — the end client never sees the software vendor's name, only the brand of the agency using the software.
A social media agency specializes in managing social media channels for clients — typically covering content creation, planning, publishing, community management and reporting.
A marketing agency delivers marketing activities on behalf of clients — from strategy and branding to running campaigns across various channels, including social media.
A client portal is a secure online space where an agency's clients can view their content, reports, planning and communication in one place — usually branded with the agency's own identity.
White-label software is offered under another company's brand name — the end client never sees the software vendor's name, only the brand of the agency using the software.
Onboarding is the process of bringing a new client into an agency's workflow — typically including intake, setting up the brand kit, connecting social accounts, defining goals and planning the first content.
A brand kit is a collection of brand elements that define a brand's visual and tonal identity — typically including logo, colors, fonts, photography style and writing-style guidelines.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.