Also known as: User-generated content rights, Repost permission
The permission a brand must obtain before reusing content created by users (photos, videos) in its own marketing — both legally and ethically.
Many agencies get this wrong: a mention is not permission. For formal rights: send a DM with an explicit permission request, save a screenshot of the "yes," and limit use to specific platforms. For influencer content: a contract with use rights.
A client wants to repost a nice customer photo. The agency sends a DM: "Love this! May we share this photo on our Instagram with credit to you?" Get permission, save the screenshot. Far safer than reposting without asking.
Content — photos, videos, reviews — created by ordinary users or customers of a brand rather than the brand itself, and shared by the brand as authentic social proof.
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
A structured overview of scheduled social media posts over time — usually in a monthly or weekly format, showing each post's date, platform, content and status (draft, approved, published).
The process of designing, writing and scheduling social media posts in advance for specific dates and times — usually aimed at consistent publishing without daily manual work.
Automatically generating social media captions with an AI model — usually from a prompt, an image or brand context — so you can publish faster without losing quality.
A social media post with multiple images or slides that the user swipes through — typically 2 to 10 slides, popular on Instagram and LinkedIn for educational content and storytelling.
Short vertical videos on Instagram (15-90 seconds) — similar to TikTok content — aimed at broad discovery via the Instagram algorithm, which prioritizes Reels in the Explore feed.
Vertical posts of 1-15 seconds that disappear after 24 hours — used for flexible, daily communication such as behind-the-scenes content, polls, questions, and direct interaction with followers.
Client portal, content planning, AI captions, white-label reporting — all in one tool. Try it free for 14 days.